Creativity and Innovation
Presented by Doug Robertson. This can be offered as an In-house Short Course for your organisation. For further information please contact us on 0800 800 875 or shortcourses@auckland.ac.nz
What's on this page?
Overview
Businesses, organisations and individuals alike are operating in an environment of constant and rapid change.
Technology has eliminated many ‘traditional’ jobs but continues to create new ones. New industries, new markets, new products and new processes emerge and proliferate
To survive and remain relevant will require us all to become better innovators.
Innovations stem from the creativity of people.
Topics Covered
This course is designed to assist individuals and organisations to create and innovate, to generate new ideas that enable them to survive and prosper in today’s highly volatile and competitive business environment and contribute to securing future success.
The course teaches methods for stimulating creative thinking and provides tools and techniques for generating new ideas.
It provides examples of successful companies who have achieved outstanding results through innovative approaches and incorporates exercises that encourage those attending to apply the thinking, tools and techniques discussed to their own specific organisations.
Course content includes:
Facing the challenges of change: Risk and opportunity in an age of discontinuity.
Strategic innovation: What is it and how do you create it? Innovating to create competitive advantage.
Coming up with new ideas: Tips and techniques for improving your personal creativity.
Building a culture of innovation: Demanding, demonstrating and fostering innovation and creativity in your organisation.
Learning from the leaders: Some leading innovative companies: What they have achieved and how they achieved it.
Specific tools and methods for solving problems, overcoming obstacles and generating new ideas. Explanations and examples of morphological analysis, mind mapping, psycho-synthesis, brainstorming , force field analysis and other proven techniques.
“From Brainwave to Bank Account”. The process of turning an idea into a commercial reality. (A truly New Zealand example.)
Who should attend
Anyone who has a desire to develop their own creative thinking abilities and wishes to create a climate of creativity and innovation in their organisation.


