Stakeholder Management

Overview

“Stakeholder” is the term used to describe the universe of people and organisations that have a vested interest in a particular endeavour. Stakeholders may include customers, suppliers, government departments, ministries, bosses, peers, associates, other departments, boards of directors, shareholders, special interest groups, and others. Sometimes, the interests and priorities of one or more of these parties are partially or fully in conflict. Stakeholder Management is the discipline (some would say art form) of understanding stakeholder priorities and managing stakeholder relationships to maximise results and minimise problems.

Topics Covered

• Definitions and stakeholder models
• The evolution of organisational models—production view, management view, stakeholder view
• Assessing stakeholder issues
• Values
• Priorities
• Rationale
• Desired outcomes
• Ideal
• Acceptable
• Unacceptable
• The interest in a power continuum
• Prioritising stakeholder needs
• Developing stakeholder communication strategies
• Negotiating expectations and outcomes
• Building alignment

Who should attend

This Short Course is ideal for private or public sector executives, managers, supervisors, consultants, project team leaders, cross-functional team leaders, facilitators, trainers, or anyone who would like to gain a better understanding of stakeholder issues, analyse stakeholder priorities, communicate effectively with stakeholders and maximise results.

Outcomes

You will learn to identify stakeholder groups and subgroups, analyse stakeholder values and priorities, prioritise stakeholder issues, and develop effective stakeholder communication strategies. Applying these skills will enable you to maintain effective relationships with all stakeholders, ensure that all points of view are heard and respected, maximise project results, and anticipate and minimise problems. You will leave with a kit bag of practical tools and communication templates.