Event Planning and Management
What's on this page?
Overview
"Designing and producing an event – whether it is a meeting, corporate event, fund-raising gala, conference, convention, incentive or other special event – has been compared to directing a movie but it is actually more like a live stage production. It is a high-wire act without the safety nets. Once your event starts there are no second chances". - Judy Allen
An event is a particular type of project – it usually involves an uncompromising deadline and a high performance component. Tight choreography is generally a key element of success.
A successful event can provide tremendous marketing, organisational and personal benefits. An unsuccessful event is a nightmare.
This Short Course is designed specifically for you to carry out a successful event. You will cover all aspects of event management, including choosing a theme, establishing a budget, selecting a venue, organising catering and security, reaching your target audience.
Topics Covered
- Event Management Introduction and Framework
Inception
- Why and for whom are you holding it
Creative
- Why will it be interesting, Why will people want to come
- Preliminary Planning
- Scheduling
- Costing
- Tracking Progress
- Measuring progress against the plan
- Managing changes to plan
- Marketing and Promotion
- Audience analysis
- Promotions and publicity
- Working with the media
Funding and sponsorship
- Sources of funding
- Corporate sponsorship
- Managing People
- Managing with power
- Negotiation
- Leadership
- Dealing with volunteers
- Safety and Risk Planning
- Structure, responsibilities and liaison
- Risk management
- Security and emergency response planning
- On the day
- Making sure it all happens
- Safety and risk execution
Who should attend
This Short Course should be useful to anyone seeking to develop their skills in Event Management. It provides a framework for the new entrant and has a particular emphasis on the project management dimensions of Event Management. Recommended participants include:
- Corporate or public sector in-house event planners - conferences, meetings, team building exercises, celebrations
- Marketing and corporate communications personnel
- Planners in the hospitality and entertainment industries
- Producers and managers from the creative and performing arts
- Fundraisers
- Organisers of sporting events
Outcomes
After attending this Short Course, you will be able to:
- Organise and plan a wide range of events, including corporate marketing events, conferences, fundraisers and arts or social events
- Confidently tackle all aspects of event management, including choosing a theme, establishing a budget, selecting a venue, organising catering and security, reaching your target audience
- Put together a winning sponsorship plan
- Make use of the many helpful checklists and templates provided with the course material