Influencing and Persuading Skills
What's on this page?
Overview
The ability to influence and persuade others to take action is a key skill for business. This highly interactive Short Course explores effective theories and practical exercises that improve communication. In addition, you will gain self-confidence and assertiveness in getting others to take action, while growing and maintaining good relationships.
Topics Covered
Firstly, we assess the theory associated with persuasion by examining the work of:
- Aristotle: the importance of his three rhetorical proofs
- French and Raven: the bases of social influence and power
- Cialdini: the six principles of ethical influence
- Kolbe: the four conative action modes
Secondly, we explore a number of practical skills for influencing and persuading others:
- Listening in an active way to promote collaborative work solutions
- Managing power and the games people play with it!
- Framing communication around the four conative modes so as to get people to take action
- Asserting your voice in order to get your viewpoint across without offending others – both orally and in writing
- Identifying ways that executives go about making decisions in order to influence those above you or around you
This is a highly interactive Short Course with both theoretical and practical components. Participants will get the opportunity to practice many of the skills outlined and be given feedback.
Who should attend
This Short Course is designed for anyone whose job requires them to implement change or articulate new ideas:
- Senior Executives
- Line Managers
- Supervisors
- Negotiators
- Marketers
- Salespeople
Outcomes
You can expect to improve your:
- Effectiveness in transferring ideas and knowledge
- Skills in communicating a message
- Ability to flex to connect with different types of people
- Methods of framing information to get others to take action
- Self confidence and assertiveness
What Participants Say
"We work in an ever diversifying society where there is an ongoing need to communicate effectively as time is precious and opportunity sometimes scarce. The Influencing and Persuading short course gave me a practical and solid theoretical understanding of how to identify ways to tailor our communication and deepen our understanding of how those around us receive and process information. Roseann Gedye walks the talk by putting her research and experience into action as soon as you enter through the door! Her enthusiasm and passion inspires you to get stuck in and experience firsthand how to adjust or change your style in order to communicate in an influential and persuasive way. This course prepares you to immediately action improvements in the way you can communicate, listen and understand the people you work with.”"