Benchmarking
Presented by Bryan Travers. This can be offered as an In-house Short Course for your organisation. For further information please contact us on 0800 800 875 or shortcourses@auckland.ac.nz
What's on this page?
Overview
BENCHMARKING IS:
- The practice of being big enough to admit that somebody else does it better and
- Being wise enough to improve what that person does.
Benchmarking is one area of the performance excellence journey that has become pivotal in identifying success. However, it is one of the most misunderstood and misused concepts in today’s business world. This course is aimed specifically at the practitioner who wants to focus their enterprise on the achievement of “world-class” standards.
The requirement for Benchmarking is bound by the term “world-class” – Benchmarking is the very essence of providing credibility and proof that world-class standards are both necessary and achievable.
Enterprises that shirk the responsibility of being world-class are negligent in their leadership because they are compromising the potential for improvement. Enterprises that use the term world-class but have no plan or mechanism for achieving this status are probably even more dangerous.
Benchmarking is the mechanism for identifying, securing and proving that world-class standards in processes and results are being achieved.
Topics Covered
Section 1 | Introduction |
Section 2 | Self Assessment |
Section 3 | Types of Benchmarking |
Section 4 | Process of Benchmarking |
Section 5 | Results of Benchmarking |
Section 6 | Benchmarking Stages |
Section 7 | Benchmarking Checklist |
Section 8 | The Benchmarking Process |
Section 9 | Problems / Pitfalls |
Section 10 | The Baldrige Criteria |
Section 11 | Process Results Benchmarking |
Section 12 | Results Benchmarking |
Section 13 | Summary |
Who should attend

- CEOs
- Financial Controllers
- Strategic Planning Specialists
- People with aspirations of achieving 500 plus points on the Baldrige Criteria
- Private Enterprise Leaders---Manufacturing or Service Public Sector Leaders
- People with direct responsibility for Goal Setting
- People who have recognised that measurement is the basis of all Continuous Improvement
Outcomes
- Raise awareness of benchmarking.
- Promote benchmarking as a valuable tool for strategic planning.
- Ensure that organisations understand the concept of benchmarking – internally, externally of business and industry and with world-class.
- Scope the appropriate timing for benchmarking initiatives.
- Quantify the probable benefits of benchmarking initiatives.
- Provide a context by way of the Baldrige Criteria.
- Link benchmarking to world-class


