Bridging Business and Design

Overview

This Short Course will demonstrate the advantages of being "Design-Led" and how you can implement design principles at every level of your organisation. You will be provided with a framework to objectively and consistently evaluate your organisation's products, services and processes and move towards creating offers which are more compelling to your market and hence more successful.

Topics Covered

• The value of design thinking
• Design innovation and entrepreneurship
• Becoming Design-Led
• Design for future market success

Who should attend

The target audience for this Short Course are business people from any industry or sector, that have at least basic awareness of design. They need to be prepared to explore how design thinking may play an integral role in their business. The business people that would benefit most from this Short Course are:

• Open to and in a position to mandate organisational change
• Service providers or producers
• Sufficiently large to support a team approach
• Growing and/or are pursuing growth
• Looking to differentiate their products and services

Outcomes

Upon completion of the Short Course, you will be able to:

• Consistently design new products and services that appeal to customers, align with their needs and succeed in the market
• Understand your customers current and future thoughts, needs and wants, thus building brand loyalty
• Critically evaluate the design of your products and services, and identify where strategic alterations can be made
• Mobilise your team to be more innovative and creative in smart design
• Prepare the right products and services as market trends develop