Customer Attraction

Overview

Have you seen a customer back out of a deal at the very last minute?

(Have you seen your customer ready to sign up, and then mysteriously back away? Don't you feel like tearing your hair out when customers do that?)

When a sale falls apart, it's extremely frustrating!

And what's more frustrating is the fact that you don't know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you've done everything to get them interested and ready to buy.

Yet despite being interested in what you're selling, they shift, fidget—and then inexplicably walk away. And a 'sure sale' slips through your fingers forever! But what stops customers from buying? What stops them from moving ahead? What's really going on in your customer's brain?

And are you losing tons of business because you don't know how the customer's brain works?

Your customer's brain is a lot like the 'conveyor belt' at the airport.

If you don't get those bags off customer's brain, the bags go round and round. Even one bag left behind can stop the sale from going through. But how are you going to take the bags off if you don't even know what they look like?

How can you convert a cagey customer into a red-hot client?

Customers don't say NO because they want to say NO. Somehow you've left out some of the vital elements in your presentation that would get the customer to say YES time after time. So how do you create a series of steps that will get the customer to buy? Is there really a science? And how do you sell to your customer when you're not physically present? What causes the customer to buy?

The Workshop is NOT about selling.

It's about understanding and applying the triggers that create results. This Short Course brings out a series of very powerful, but simple psychological tools that help you look at your customer’s brain, through a powerful microscope.

You will learn how to implement the concepts in business. You will learn through practical applications. You will learn how to use the concepts on your website, your sales pitch, your PowerPoint presentations. We will deconstruct communication to find out what works and what doesn't work.

Topics Covered

What you will learn:

• How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain take decisions? And what causes it to get confused?
• Is the Brain a Conveyor Belt?: Does the brain actually process thoughts in a step-by-step manner? Would you believe it's not random at all? The Brain Audit is a tool that allows you to understand the predictability of a buying sequence. The moment you understand how the 'conveyor belt' concept works, you'll see that your brain follows this sequence no matter what product or service you're buying.
• The Hidden Trigger: This one factor will turn everything you've learned on its head. Readers have changed their business cards, their websites and their whole way of thinking once they learned the extreme power of this simple trigger. When you use this trigger, you activate the curiosity of the brain and get customers engaged. Customers start asking questions, and instead of shooing you away, they will invite you to tell them more.
• The Futility of Solutions: Most of us believe that we should talk about benefits and solutions. These two work, but they fail miserably if placed out of the sequence. So where do you place your benefits? And why?
• Getting the Customer’s Attention: The core of getting attention is to flag a customer down. But how are you going to do that if you don't even know what gets their attention in the first place? The Brain Audit not only gets their attention, but actually gets a response that helps you go ahead with the sale.

Who should attend

This Short Course is for anyone who has to communicate with clients:
Communication Managers, Trainers and Team Leaders
Sales Managers and Account Managers
Marketing Managers and Business Strategy Managers
Operation Managers and Business Owners

In our previous training sessions we've had top notch Lawyers, Franchise Owners, Real Estate Agents, Mortgage Brokers, Search Engine Geniuses, Web Designers, Advertising Specialists, Multi-level Marketers, Health and Fitness Practitioners, Freight Managers, Trainers, etc.

Outcomes

You will learn

• How to audit your own sales pitch, presentations, websites, brochures, etc, to create a conversion rate of 20% or higher than you're doing right now.
• How to create a powerful tag line. You'll be given three specific ways to create instantly catchy tag lines. Every time your customer sees or hears this tag line, they'll be dying to know more about your business.
• Why attraction is not the solution. Customers slip through the net because of this one factor, every single time. This one factor alone makes a world of a difference in your sales.
• Why benefits are killing you. Why you're using benefits in the wrong place and how the benefits when moved around create a far greater customer response.
• Why most testimonials fall apart. How to create testimonials with specific questioning tactics. You'll learn to create testimonials that sell your product/service without you lifting a finger.
• How to stand apart from your competition. When customers decide to buy, they buy. How do you create a compelling point of difference to make a customer buy from you?
• Practical hands on sessions where you construct a marketing message. Then we systematically deconstruct the message using specific auditing systems.