YouTube – Communicating with Impact

Overview

Up until recently, the only way to speak to a mass audience was through TV, radio or newspapers, or to run expensive advertising campaigns. Nowadays, the internet provides unparalleled opportunities to speak directly to your potential clients. Your message is unfiltered and unfettered by normal media restrictions. The only catch is, it is totally reliant on your ability to perform on screen. This new communication channel requires very specific skills and attention to detail, to ensure your viewers perceive you and your brand in the way you intend.

Presentation skills are vital whether you are fronting a client, speaking in the boardroom, on television or on YouTube. No matter how good your message, if you can’t deliver it in a way that has impact, it won’t get through. Worse still, bad performance can potentially damage you and your company’s image.

The YouTube – Communicating with Impact Short Course is designed to equip you with the skills to maximise the communication potential of the internet, giving you an inexpensive yet effective way to reach your stakeholders, clients, customers and community. It will cover the basics of presentation skills, audience perception and practical techniques to ensure you come across in the way you really intend. You will see examples of what works and what doesn’t, and have a go at making your own YouTube clip.

Topics Covered

•  Introduction to the importance of perception
• Creating the right image for you and your company
• Writing with impact – messages that cut through
• Basic presentation techniques including eye contact, backgrounds, dress, animation, movement, imagery, scripting and content
• Projecting confidence and creating presence
• Techniques to convey your message
• How to maximise the potential of web video
• What works,what doesn’t and why
• Crisis management using YouTube
• How to create your own YouTube channel
• How to get traffic to your clips

Using the skills learned from this Short Course, you will have a go at preparing, presenting and creating your own YouTube clip and learn about creating a YouTube TV channel.

Who should attend

Such is the potential of the internet for video communication, this Short Course is suitable for a variety of people. It is ideal for those who have traditionally fronted the media on issues, providing them with the skills to take a much more proactive and personal approach. Whether it is communicating internally with staff or externally with the world, business owners, CEO’s and managers will soon be expected to be visible in a way they’ve never had to before. This Short Course gives you the skills to be able to take on that challenge with confidence.

Outcomes

After completing this Short Course you will know how to:

• Recognise the potential the internet offers
• Understand basic video performance skills
• Use internet video with confidence
• Understand and control the way you and your company are perceived via video messaging on the internet
• Break free from the reliance on traditional media to convey your message

While this Short Course is targeted towards video presentation it will also provide skills and techniques that can be applied in many situations, giving you the ability to communicate with impact, whether you are on screen or in the boardroom.