Sponsorship- Become a Well- Loved Brand

Overview

To receive the registered charities discount please type/write Charity in the special code box.

•  Learn the Fundamentals of Social Marketing and how it can benefit your company.
• Understand Best Practice Principles and how to apply them for success.

• Appreciate the Business and Societal Trends which Assure Expansion of Social Marketing in the Future Business Mix.

Social marketing allows non-profit organisations to develop long-term income earning strategies by aligning with for-profit organisations, enabling them to become less reliant on short-term donations.

The relationship also benefits the businesses, which can align themselves with causes they and their customers believe in. This social responsibility can become a significant factor in a company's bottom line by enhancing its corporate or brand image.

A limited number of Richard Steckel's new book "Cold Cash for Warm Hearts: 101 Great Social Marketing Ideas" will be available for attendees to purchase for only $40. 

Topics Covered

Cause Related Marketing, one aspect of social marketing, is very highly supported by New Zealanders.

This course will cover the latest research from ACNielsen. It shows that 94% of New Zealanders think it is a good idea for companies to support a charity, 84% continue to think more highly of companies that support charities and an amazing 57% would buy from a company that supports a worthy cause even if they are slightly more expensive. The key finding from the new research is that 62% say they actually have bought from a company that supports a worthy cause even if they are slightly more expensive!

Morning: Getting Started and On the Same Page

• Expectations

• Preparing the Ground: Strategic Corporate Social Responsibility Components
  • Defining Elements

• An Introduction to Social Enterprise
  • Business Trends/Research
  • Societal Trends
  • Definition of Terms
  • Discussion

• Successful Examples of Social Marketing
  • What They Teach
  • Discussion

• Case Study: Learning from the Best Practitioners
  • What it Illustrates
  • Discussion: Applying the Principles

• Risks and Opportunities Assessed
  • Ways to Reduce or Exploit

  Afternoon: Putting the Principles to Work – For You

• Determining your Company’s Readiness and Capacity to Succeed at Social Marketing

• Criteria for Selection
  • Values Platform
  • Programmatic Platform
  • Institutional Partner
  • Discussion

• Defining Success
  • Who Decides
  • Decision Process
  • Setting Measurable Goals and Objectives
  • Discussion

• Brainstorming and Role Playing
  • Selection of Three Companies
  • Brainstorming Strategy
  • Cause Partner
  • Communication Plan
  • Selling Strategy Inside and Outside the Corporation
  • Discussion

• Evaluation

• Wrap-up

Who should attend

Marketing Managers and Directors, Communications Managers, Brand Development and Community Relations Managers, and all those responsible for managing their organisation's cause-related marketing.