Course Endorsements
Marketing Management
"I recently attended the Marketing Management course at The University of Auckland Business School and found it to be excellent. Steve Bridges did a fantastic job of creating an engaging learning environment in which he clearly covered the course material and reinforced this with his vast array of industry experience and knowledge.
In my role at SKY, I work closely with the Marketing team and this course gave me a better understanding of the basic principles of marketing. I wouldn't hesitate in recommending this course to others.""
"After I completed the 2 day Short Course of Marketing Management I was eager to get back to work and put the skills I had learnt into action. The course helped to define the role marketing plays within a company and the areas that should be concentrated on to maximise results. This helped to build my confidence with both staff and external customers. Steve has a huge depth of experience and was able to use real New Zealand examples throughout course. This kept the 2 days interesting and interactive. I left the course feeling re energised and excited about the changes I could make in my current role. I would highly recommend this Short Course to anyone who is currently in a marketing position and looking to further their skills."
"If you want a practical approach to marketing, one you can relate to on any level, then attend this course. The course far exceeds expectations, the presenter is awesome, the content is stimulating and thought provoking. You will enjoy it and be able to use it immediately. "The light bulbs went on"."
"The Marketing Management Course exceeded my expectations. The information and knowledge given was invaluable and I will be utilizing this in my future career. It gave me new insight into the world of marketing and enabled me to view it from an exciting and different point of view. The facilitator was fantastic and kept my total attention for the whole course. I left feeling informed, motivated and focused and would thoroughly recommend this course to anyone who was looking for training and direction in marketing."
"I found the course to be ideal for bringing me up to speed with what marketing really means. I, like a lot of people, had made some incorrect assumptions about what marketing was and found myself happily corrected. The course ran at a stimulating pace, delivered by an artful and experienced lecturer."
"I would most certainly recommend the Marketing Management course. I found it uplifting and Steve's skill of imparting the information was truly memorable. To start to understand the key differences between product and people's needs is invaluable. As much as anything, the experience of the learning was made fun and entertaining by Steve Bridges."
"The course was invaluable to anyone in business who wishes to understand the way to stay in business!! Listen to the customer! Marketing isn't rocket science, it is common sense, unfortunately it's not common practice yet!! Our customers steer our business, whether our business realises this or not. This course, delivered by an excellent facilitator, shows you in a simple, understandable format to sweat the small stuff, it counts!!"
"The knowledge gained from this course will most certainly help us improve our business model and ensure we develop the most efficient marketing strategy going forward, very valuable and highly recommended!"
"I had the pleasure of attending the Marketing Management course with Steve Bridges last week and found the whole experience revitalising, energetic, informative and a lot of fun, I met some wonderful people on the course and over the two action packed days gained a mindful of knowledge which will help me in my position as Marketing Manger of RNZ Navy -the bottle of wine to commemorate the 20,000 students was a surprise and very welcomed. Morning and Afternoon teas each had a delicious section of home made cookies so much nicer than ordinary bought biscuits which other courses offer, the personal touch all added together made this one very enjoyable course - highly recommended and I look forward to attending the next Marketing Strategy course in November."
"The Marketing Management course was entertainingly presented and a very comprehensive course. I am using elements of it every day in my thinking and approach to business and my clients."
"This course has completely changed the way I think about Marketing. The most important thing I learned is that Marketing touches on everything a business does – that its not just advertising and promotion. The instructor backed up all teachings with loads of real-life examples – with this method, the teachings really stick! What’s more is that I can apply these teachings to not only my work within the corporate sector, but also to my personal business goals."
"This is an essential course for the first time marketer through to the experienced. Emphasizing the consumer's role within the Marketing Process, it has application for any department within our company. It was challenging and comprehensive yet entertaining and relevant. Beautifully mastered by none other than Steve Bridges himself - enough said."
"The Marketing Management course has definitely given me a greater insight into the role of marketing, as well as practical advice and clear guidance on how to approach a marketing plan. Well worth attending."
"Steve's passion and enthusiasm for Marketing is evident and appreciated. I chose to attend this short course to refresh my understanding of the principles of Marketing and to analyse what role they played in my current position. What I was rewarded with was interesting and relevant information based on Marketing in today's environment and it's potential impact. The course renewed my own personal interest in Marketing and I credit this to Steve's style of teaching and the knowledge he had to share."
"WOW! The Marketing Management Short Course delivered more than I expected and was highly relevant for my business. Steve Bridges is an engaging speaker, who really knows his subject and he shows an excellent mix of academic theory and real life experience. The course motivated me so much that I got up early the next morning and went to the to the library for marketing books!"
"The Marketing Management Short Course was ABSOLUTELY informative, challenging and best of all back to the basic principals of marketing that we often overlook when putting a supposed and successful marketing plan together. Often we go for the "big hit" miss out a few steps of the model and develop plans without recognising or using the ESSENTIAL and yet basic formulas, consequently we do not always get the desired outcome or result required. Overall a very worthwhile course for ANYONE already in a marketing role or for those who are considering a future career in marketing. This course has certainly helped me identify areas of marketing management that require attention as without this course I would still be no further ahead and so to speak "jumping the gun" at every opprtunity."
"Steve is a brilliant tutor who is so easy to listen to. He mixes experience, theory, practicality with doses of humour. He gets everyone involved and he certainly gets the message across. I find myself relating to different aspects of the course in my job every day. I would have no hesitation in recommending this course to anyone, especially those just setting out into marketing."
"I came away from the course totally invigorated and motivated. Steve's presentation was at all times fascinating and informative, thought-provoking and valid. His credentials as a marketer in both the academic and corporate worlds enabled him not only to impart his knowledge effectively, but also to back it up with genuine and relevant experiences."
"The course run by Steve Bridges was an excellent opportunity to refresh the basic principles of marketing as well as having practical examples demonstrated throughout the course. Quite often it is the basics which let a business down when they undertake marketing. Steve was able to demonstrate in a very professional and structured way that marketing is more than just advertising or selling."
"The course was extremely valuable to me, giving a good foundation of what marketing is and how to apply it. Steve Bridges was easy to understand and gave practical, everyday examples throughout the course, which made it more relevant to an every day hands-on business environment."
"This course is a superb blend of theory and practice. It melds the latest thinking on what marketing oriented organisations do and why they do it, with the basic principles that every marketer must know. An exceptional course, I recommend it for all managers who strive to improve and update their marketing skills and knowledge."
"Steve is a fantastic mine of information and provides a fascinating insight into the field of marketing. I now have a direction of where I want to go and feel confident in putting a plan together and implementing my marketing theories."