Presenters
Tom Skotidas
Tom is founder and director of Skotidas, the first agency in Asia Pacific to specialise in B2B Social Media Lead Generation. Tom started out as a direct response copywriter in New York, in 1994. Since then, he has held senior roles in digital marketing, direct marketing, and business development. Until March 2011, Tom served as head of marketing and business development at First Rate, one of Australia's leading digital marketing agencies. In just under four years, Tom helped grow the agency from a small office of just two staff, into one of Australia's largest players in search and performance marketing with over 20 staff and millions in annual client billings. Driving a large part of this growth was Tom's pioneering use of social networks to generate qualified sales leads and grow client engagement. Today, he consults on the strategies and tactics of social media lead generation, to blue chip B2B companies in Australia and Asia Pacific.