Social Media 101 A 1-day Short Course with Simon Young When and where? Friday 1 April 2011:08:30 AM - 05:00 PM   Location - The Business School, Owen G Glenn Building 12 Grafton Road Auckland City Standard price - $1,095.00 excl GST Overview The Social Media 101 Short Course gives you a 30,000 feet view of the changing face of communication, and how it affects you. The old model of broadcast communication has changed forever, transformed by two-way technologies that give everyone a voice, such as blogs, Twitter and social networks. Influence no longer solely belongs to those with money and power; it can come from anyone with a community and a good story to tell. To engage in this new world of communication, businesses need key skills and competencies. The Social Media 101 Short Course begins this journey. Topics Covered The big picture: The invisible revolution. The small picture: Social media in New Zealand today - not just for kids! Building blocks of your social media ecosystem Case studies - how social media improves marketing, PR, thought leadership, HR and internal collaboration Who should attend CEOs, board members, Communications Managers, Marketing Managers, HR directors Anyone for whom communication is important. Outcomes As a result of attending the Social Media 101 Short Course, you will: Knowledge of and experience using and setting up accounts on social media platforms Be able to tell trends from fads in communications technology Understand the social media landscape in New Zealand Have the beginnings of a social media ecosystem, which your company can use to listen, learn and engage with your community online Know the unwritten cultural rules of social media Presenter Simon Young Story listener / story teller Simon is partner and connector at syENGAGE, a consultancy firm that creates value through engagement, and a coauthor of the book “Social Media MBA”. For over a decade Simon has helped business owners and managers see things differently, uncovering new possibilities for greater customer engagement. As a journalist for NZ Marketing, Idealog and other business publications, and as a consultant and speaker, Simon has connected the worlds of marketing, management, corporate culture and technology. Simon is a frequent media commentator, with appearances on TV3, TVNZ, the NZ Herald and Radio NZ. As a Chinese language learner he has over 2000 followers on the Chinese version of Twitter, Sina Weibo, and has been featured on New Zealand’s most visited Chinese language website.

Cancellation
Subject to unforeseen circumstances such as student demand and/or resource availability, The University reserves the right to cancel, or change the content, timing or method of presentation of any course.

All notification of withdrawals, transfers, and substitutions must be sent in writing via email to The University of Auckland Business School Executive Development Team at shortcourses@auckland.ac.nz. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for program preparation and administration, any cancellations or requests for transfers or deferrals received 14 days or less from the program start are subject to penalty fees as described below.

• More than 14 days notice: 0% Cancellation
• 7 to 14 days notice: 50% Cancellation
• Less than 7 days notice: 100%

If you do not attend the course and have not advised us in writing or by email before the start date the full fee will apply.

Transfers: Transfer requests must indicate the new dates and/or new program the participant wishes to attend.  If the transfer request is made at more than 7 days from the original course dates - a service fee of $300 is applied, but the 50% cancellation fee is waived. A transfer request made with more than 14 days' notice can be made with no penalty. Transfers are valid only within one year of the original program start date. Your current cancellation policy is intact until you have attended your Short Course or the original penalty will be imposed.

All participant substitutions are subject to the sole discretion of The University of Auckland Business School Executive Development team.  Requests must be submitted in advance and will be reviewed on an individual basis, based on participant qualifications and lead time needed for any program pre-work.

Full enrolment is non refundable under these conditions:

1. The registrant or substitute does not enrol in another program within one year of the original start date, and/or
2. The registrant or substitute defers or transfers more than two times.

* The University of Auckland Business School Executive Development team is not responsible for travel or related costs under any circumstances. Participants may want to consider purchasing trip cancellation insurance in the unlikely event that a program is cancelled or they cannot attend for personal or professional reasons.

** For any program with more than two iterations in an enrolment year, tuition is non-refundable after 2nd transfer.

Course Size
Numbers are limited, and enrolment is on a first-come-first-served basis.

Privacy
To keep you informed we will hold your name and address on file. Please advise us if you do not wish to receive further information.

Institute of Chartered Accountants
Chartered Accountants may care to consider this course for inclusion within their professional development programme for the year.

Sales and Marketing Institute of New Zealand
The University of Auckland Short Courses are an accredited education supplier for the Sales and Marketing Institute of New Zealand.

NZ Computer Society
The University of Auckland Short Courses that are IT related may count towards the professional development requirements of the NZ Computer Society.

Choose a Short Course from The University of Auckland Business School
The University of Auckland offers a range of high-quality leading edge Short Courses tailor made for business practitioners.

Each course is presented by an expert in the field - either a member of the staff of The University of Auckland, a visiting guest lecturer from overseas, or a local practitioner with specific expertise.

These are short, sharp, punchy courses that bring practitioners up to speed with a specific topic, act as a refresher course, and provide valuable networking opportunities.

Need a Short Course Calendar?
Email us at shortcourses@auckland.ac.nz or call 0800 800 875.

ENROLMENT FORM - Social Media 101

Standard price: $1,095.00 +GST ($1,259.25 incl. GST)

Friday 1 April 2011:08:30 AM - 05:00 PM