Strategic Stakeholder Relationships


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Overview

Genuine stakeholder engagement is becoming the preferred means for achieving strategic outcomes. In contrast, ‘stakeholder consultation’ is often cynically viewed as a rubberstamping exercise for pre-determined decisions: well-intentioned executives, managers, analysts and politicians while seeking to engage their stakeholders, often disengage the very people who are vital to their future. The result is lost opportunities to create mutual benefit and strategic value. Failure to engage effectively can be costly. The media is littered with stories of businesses investing heavily in a strategy only to find distrustful stakeholders thwarting implementation.

This practical Short Course will introduce you to contemporary thinking on stakeholder engagement, give you the tools to map and manage your stakeholder relationships and assist you in developing an actionable and measurable engagement strategy. You will leave the Short Course with one-page plans for more effectively engaging with two of your key stakeholders and an engagement scorecard for tracking organisational performance.

Topics Covered

Stakeholder Engagement

  • What is stakeholder engagement
  • Why engagement has become important in the 21st century
  • The failure of consultation
  • Corporate social responsibility and engagement
  • Engagement life cycle
  • Practical examples from business, government, education, NGO’s

The 6F Toolkit™

  • Identifying your stakeholders
  • The 3c’s
  • Mapping your stakeholders
  • Identifying and assessing your key stakeholders
  • 6F model of engagement
  • Assessing your key stakeholder relationships using the 6F questionnaire

Engaging Your Key Stakeholders

  • Building engagement – what works
  • Deliberative dialogue – building engagement through puzzling together around contentious issues
  • Evidence based dialogues – moving beyond opinions to evidence informed dialogue

Writing a Stakeholder Engagement Strategy

  • Clarifying purpose
  • Gap analysis
  • Targeted strategies
  • Writing a “plan on a page” for 2 key stakeholders

Building a Culture of Engagement

  • Leadership that builds engagement
  • Rethinking your internal processes

Stakeholder Engagement Scorecard

  • Identifying what really matters
  • Reporting back to stakeholders
  • Governance and management reporting
  • Building an engagement scorecard

Who should attend

This Short Course is designed for

  • Senior Executives
  • Mid to Senior Managers
  • Business Strategists and Policy Analysts
  • Relationship and Key Account Managers

Participants from business, industry, government, education, human services and NGO’s will benefit from this Short Course.

Outcomes

On completion of this Short Course you will be able to:

  • Understand what stakeholder engagement is and how it is differs from other forms of relationship management
  • Identify your key stakeholders and undertaken a 6F audit of at least two relationships
  • Written a customised stakeholder engagement strategy for 2 key stakeholders
  • Develop an engagement scorecard for your organisation

Cancellation
Subject to unforeseen circumstances such as student demand and/or resource availability, The University reserves the right to cancel, or change the content, timing or method of presentation of any course.

All notification of withdrawals, transfers, and substitutions must be sent in writing via email to The University of Auckland Business School Executive Development Team at shortcourses@auckland.ac.nz. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for program preparation and administration, any cancellations or requests for transfers or deferrals received 14 days or less from the program start are subject to penalty fees as described below.

If you do not attend the course and have not advised us in writing or by email before the start date the full fee will apply.

Transfers: Transfer requests must indicate the new dates and/or new program the participant wishes to attend.  If the transfer request is made at more than 7 days from the original course dates - a service fee of $300 is applied, but the 50% cancellation fee is waived. A transfer request made with more than 14 days' notice can be made with no penalty. Transfers are valid only within one year of the original program start date. Your current cancellation policy is intact until you have attended your Short Course or the original penalty will be imposed.

All participant substitutions are subject to the sole discretion of The University of Auckland Business School Executive Development team.  Requests must be submitted in advance and will be reviewed on an individual basis, based on participant qualifications and lead time needed for any program pre-work.

Full enrolment is non refundable under these conditions:

  1. The registrant or substitute does not enrol in another program within one year of the original start date, and/or
  2. The registrant or substitute defers or transfers more than two times.

* The University of Auckland Business School Executive Development team is not responsible for travel or related costs under any circumstances. Participants may want to consider purchasing trip cancellation insurance in the unlikely event that a program is cancelled or they cannot attend for personal or professional reasons.

** For any program with more than two iterations in an enrolment year, tuition is non-refundable after 2nd transfer.

Course Size
Numbers are limited, and enrolment is on a first-come-first-served basis.

Privacy
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Institute of Chartered Accountants
Chartered Accountants may care to consider this course for inclusion within their professional development programme for the year.

Sales and Marketing Institute of New Zealand
The University of Auckland Short Courses are an accredited education supplier for the Sales and Marketing Institute of New Zealand.

NZ Computer Society
The University of Auckland Short Courses that are IT related may count towards the professional development requirements of the NZ Computer Society.

Choose a Short Course from The University of Auckland Business School
The University of Auckland offers a range of high-quality leading edge Short Courses tailor made for business practitioners.

Each course is presented by an expert in the field - either a member of the staff of The University of Auckland, a visiting guest lecturer from overseas, or a local practitioner with specific expertise.

These are short, sharp, punchy courses that bring practitioners up to speed with a specific topic, act as a refresher course, and provide valuable networking opportunities.

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ENROLMENT FORM - Strategic Stakeholder Relationships

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